The original Bush Baby concept was created by an artist and inventor, Andrew Coates. He approached 3Megos to develop and produce a world and a context for his toys. 

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Working in parallel with the toy manufacturer Golden Bear, the 3Megos team quickly conceived and created a world, a mythology and a purpose for the toys. This gave context to the proposition and a reason for children to engage with the brand.

 

The project was a massive success, quickly moving to 56 countries worldwide with toy sales and series viewing rapidly climbing in to the millions. This is an excellent example of how 3Megos combines commercial objectives with great creative solutions to achieve very successful results.