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Set in New York City, in this first pilot episode Kylie gets a place at the “Design A Fashion School” only to discover her best friends have also got places and become room-mates, class-mates, and together discover what it takes to make it in the world of fashion.
We worked with our client Kid Kreations and CharacterShop to develop the look and feel for the series that built on the already established toy line. The pilot is part of a push to extend the brand into the digital content space and will form a key part of the DesignaFriend’s global expansion plans.
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