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Designafriend
Set in New York City, in this first pilot episode Kylie gets a place at the “Design A Fashion School” only to discover her best friends have also got places and become room-mates, class-mates, and together discover what it takes to make it in the world of fashion.
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We worked with our client Kid Kreations and CharacterShop to develop the look and feel for the series that built on the already established toy line. The pilot is part of a push to extend the brand into the digital content space and will form a key part of the DesignaFriend’s global expansion plans.
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